shares
Since 2015, Laila Hosseini, a resourceful entrepreneur from Mazar-e-Sharif, has been creating local jams and pickles, and in doing so, she has not only supported herself but also generated employment for five other women. Through her initiative, she has helped these women gain valuable skills in food production, boosting the local economy and paving the way for greater involvement of women in local industries.
Laila’s business goes beyond just income generation; it has become a symbol of empowerment and a model for expanding women’s roles in Afghan communities. Her products, like the unique eggplant jam, black eggplant preserves, pomegranate pickles, cucumber pickles, and spicy chili paste, stand out in the market for their distinctive, locally-inspired flavors.
Using native ingredients, Laila’s creative touch highlights the rich tastes of Afghanistan. Her products reflect not only traditional Afghan flavors but also the ingenuity of blending local produce into something truly unique. This variety showcases the abundant potential within Afghan agriculture and appeals to consumers who appreciate both authenticity and innovation.
Beyond the local market, Laila envisions her products one day reaching international shelves, promoting Afghan food culture abroad. She firmly believes, “Empowering women and investing in local products can play a significant role in strengthening Afghanistan’s economy.” For Laila, expanding the local food industry is not just about economic growth; it’s about cultivating pride in Afghan-made goods. She explains, “If more women enter local production and receive the training they need, we’ll see improved quality in domestic products and greater encouragement for people to support locally made goods.”
Laila is also exploring ways to enhance the appeal of her products through thoughtful marketing and packaging, hoping they might one day be cherished as quality gifts or premium items. Initiatives like hers are essential not only for sustainable development but also for fostering confidence among women in entrepreneurship.
Supporting women-led businesses like Laila’s has a larger impact as well—it can reduce reliance on imports and fortify the local economy. These homegrown, natural products, made with local ingredients, offer a taste that resonates with Afghan consumers’ preferences and promotes healthier, traditional choices.
Laila’s efforts remind people that they can trust in domestic capabilities and rely on products crafted by the hardworking women of their homeland. As more entrepreneurial women emerge, communities can move toward greater economic independence and adopt a culture that favors locally-produced goods.
Moreover, businesses like Laila’s have the power to bring about profound cultural shifts. For many women, stepping into the world of entrepreneurship and production, especially in areas traditionally seen as household activities, is a chance to showcase their managerial and production skills, challenging long-standing norms. Laila and others like her create an inspiring image of independent women who are skilled, resilient, and ready to compete in the market.
These examples can motivate younger generations and encourage more women to seek self-reliance and independence, building a stronger and more vibrant community.
